Stacey Griffith | Creative Direction

» Bachelor of Arts Degree, Anthropology major / Art minor, University of Southern Mississippi, 1989.

Employment History

Current Professional Description » corporate identity development / creative direction / marketing strategy

» Special focus on corporate identity development / branding, marketing and creative direction for new and existing businesses.

» Responsible for the overall creative direction of clients' media development projects and related promotional materials, the creation or direction of content destined for the web, print and other media, establishing and maintaining client relationships, establishing project parameters, managing project budget and contract staff requirements.

» Responsible for identifying a client’s existing marketing direction and proposing any recommendations for new marketing, positioning, advertising strategies and corporate identity issues, including business and product development.

» Working closely with the client, responsible for all concept development for web projects, guiding clients to good solutions and strategies.

» Responsible for creation or direction of original graphics and animation and for contracting with vendors for production services.

» Project management falls naturally into this job description, particularly for web development, including working closely with technical specifications and programming production aspects of media development.

» Wide variety of special project work including public art design, environmental graphics and retail design, book design, medical illustration, and interactive media kiosks.

» Special experience in the foodservice industry, medical and healthcare fields, book publishing, arts and entertainment.

Professional Experience » Summaries

Cyberhighway » creative director / content director

Responsible for the overall creative direction of client’s web development projects and related promotional materials, the creation or direction of content destined for web sites and other material, establishing and maintaining client relationships, establishing project parameters, managing budget and staff requirements for projects. Additionally, responsible for all web-related new business meetings, proposals, work summaries, estimates and all other written and graphics material for Cyberhighway including all environmental graphics, print and other advertising, web site, as well as public relations matters. Clients ranged from an online catalog of ladies' designer clothing to an online catalog of NASCAR memorabilia, from to Central American banana growers to a healthcare start-up e-business.

The Ramey Agency » art director

Responsible for advertising concepts, art direction and design for ad agency clients and special project work, including print, broadcast and interactive media. Clients ranged from regional banks to U. S. Women's Open Championship Golf.

Maris, West & Baker » senior designer / art director

Responsible for advertising concepts, art direction and design for ad agency clients and special project work, including print, broadcast and interactive media. Clients ranged from Old Republic National Title Insurance to Mississippi's Anti-Tobacco campaign.

Grade A Fancy Artworks » owner / creative director

Marketing, advertising and design for print, broadcast, promotional video, interactive kiosks, CD-ROM and the web; Project management, art and creative direction for interactive media, film, video and still photography; Corporate identities, retail environmental design, product development, packaging and books. Clients ranged from surgeons to internationally-known chef and restaurateur Chef John Folse.

Mississippi Museum of Art » contract producer / gallery supervisor for major exhibitions

» Produced slide show and exhibit guide for the Smithsonian’s "Songs of My People" African-American Photography exhibit and trained docents in its use.

» Gallery Supervisor for the 17th Century Dutch & Flemish exhibit, presenting tours and coordinating docents.

» Wrote and designed the curriculum guide for Dutch & Flemish exhibit and trained docents and teachers in its use.

» Wrote and designed the curriculum guide for Degas exhibit and trained docents and teachers in its use.

Old Capitol Museum > assistant curator of exhibits & education

Research, writing and design for exhibits and educational programs, including content determination, consultation with scholars and experts in fields related to exhibit subject matter; rights procurement for national and international artifact loans and image reproduction.

Logo and packaging design and product development for Old Capitol Museum Shops.

Special Experience / Interests

» Creative director, designer, one of the editors, marketing director, web site developer, and "chief evangelist" for promotion of the book STORY OF A STORM: A Book about Hurricane Katrina. We sold out two printings before books arrived and received an ALA Booklist recommendation and a nomination for the Mississippi Governor’s Award for Excellence in the Arts. More than $75,000 has been raised to aid survivors. See the site and spread the word.

» Have designed all or in part more than 50 books, 40 websites, 2 magazines and 5 newsletters. Have created more than 75 original logos for clients' businesses, products and services and have named almost as many. Software expertise in PhotoShop, Illustrator, In Design, QuarkXpress, DreamWeaver, PowerPoint and Word; familiarity with Premiere, Director, Flash, AVID, Excel and AfterEffects.

» Member of the American Association of Museums, and of the Society of Children's Book Writers and Illustrators. Board of Directors member of the Mississippi Hunter Jumper Association. Active volunteer for Chapel of the Cross Episcopal Church, The LifeShare Foundation, Girl Scouts Council of Middle Mississippi, SafeKidsMS, Operation Photo Rescue, StoryofaStorm.com and Saint Andrew's Episcopal School. Family member of the Mississippi Museum of Natural Science.

» Currently serving as Creative Director for the charitable cookbook project Day in the Country Cookbook for Chapel of the Cross, and as Chairperson for both the Design Committee and the Marketing Committee, as well as serving as a sponsorship fundraiser.

Education